AI's Impact on Predictive Analytics and Revenue Strategies with Chris Lee 

40 min watch

AI is transforming how companies turn raw data into actionable strategies. At Interos, these advancements are driving both revenue optimization and stronger compliance. In the latest episode of Revenue Reinvention, Chris Lee, CRO at Interos, dives into the complex challenges modern CROs face—from navigating market shifts to leading dynamic teams—offering practical guidance for those steering organizational growth. 

 

Listen now to hear: 

  • The importance of supply chain transparency 
  • Tools and strategies for revenue management 
  • The continuing evolution of the CRO role 
  • And much more… 

 

Chris on data quality in leveraging technology effectively: ““You can have the systems but your data is really the key component to all of it. You can have all the best systems in the world but if your data is not clean and you don't have good data hygiene, that's a major problem.” 

  

Chris on mentorship: “My advice always is to make sure that you have a mentor—somebody that's been through it before, has been through the thick and the thin, and has dealt with potholes.” 

 

Chris on proactive supply chain management: “Every customer and every company out in the world today has a supply chain. It's so important to get out in front of that and make sure that you're managing those suppliers.” 

 

Links and resources 

 

About Chris 

Chris Lee is a seasoned and proven Chief Revenue Officer with over 25 years in the SaaS industry,  Author of the book "The Principles of P.O.W.E.R" - and requested Guest lecturer.  Chris has built a tremendous reputation as a high-performing revenue leader with experience in building infrastructure, establishing GTM and assembling a Dream Team of leaders - in order to accelerate growth and drive disruptive technologies through their IPOs.  As an executive leader at pre-IPO industry tech giants such as: Siebel Systems, Salesforce, DocuSign and Latch - Chris developed the playbook to SaaS success. 


His motivating and captivating personality combined with his knowledge on how to drive triple digit ARR is what sets him apart from his peers. Leveraging decades of partnerships and relationships within his SaaS ecosystem gives him the ability to immediately step in and take an organization to their next stage. He completed his Bachelor of Arts in Economics at Villanova University. 

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