Leveraging Data for Predictive Pathways with Dominic Janney of Canon Financial Services, Inc. 

In today's business world, data is invaluable, and forward-thinking revenue leaders are striking it rich by tapping into this digital goldmine. Dominic Janney of Canon Financial Services, Inc. (CFS) is one such leader, using data to fuel CFS’ journey towards modernization and predictable growth. 
 

In the latest episode of Revenue Reinvention, Dominic pulls back the curtain on how CFS is leveraging data to create predictive pathways for success and remain debt-free. As Dominic explains, the ability to leverage data effectively will become increasingly crucial for success in the financial services sector.

Listen now to hear: 

Manny on CFS’ data-driven decision-making: “We have 30 years of historical data related to revenue streams that are cross-sliced by dozens of different attributes. Our finance and analytics teams are extremely data focused in our business process… This ensures that the data structure that we have supports all the forecasting that we need both now and going forward.” 

Dominic on collaboration and strategic growth: “We use the midterm plan as a way to utilize employees and get ideas on how and what products we can have. In addition, when we do a midterm plan, we are reaching out to all of our channel partners and we're asking, ‘What is your midterm plan? How much do you think you're going to grow in the next 1, 2, 3 years?’ So we use this as a foundation and then we challenge the organization to improve, whether it be servicing capabilities, or it might just be challenging the status quo.” 

Dominic on innovation through technology and data utilization: “From a tools perspective, we use state of the art analytics and reporting platforms to make the most of the data. And, we maximize any kind of forecast outcomes that we have. So, we utilize that data to look at a variety of different predictors that help us move the ball forward, whether it be with new business offerings or things that we've done in the past.” 

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