CONGA FOR PRICING TEAMS

Free Your Pricing Department to Focus on Margins, Not Manual Work

Drive profitable growth by aligning your pricing strategy with commercial operations, eliminating rogue discounting and disconnected data.

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Trusted by pricing leaders to eliminate manual processes and protect revenue

Eliminate Pricing Complexity and Protect Profitability

Manual processes, disconnected data, and rogue discounting drain your bottom line. Conga for pricing teams gives you one platform to govern strategy, automate execution, and align every deal with your commercial goals.

Centralized control

Manage price strategies, discount matrices, and approval workflows in one place, for consistency across every team and region while eliminating costly silos.

Explainable insights

Replace black-box recommendations with transparent, data-driven pricing guidance your team can trust, defend, and act on without relying on external consultants.

Automated execution

Streamline slow, error-prone workflows with automated approvals and governance, so your team can price faster, reduce leakage, and focus on strategy.

Turn Pricing into a Strategic, Profitable Growth Engine

Reduce complexity with algorithmic pricing logic, centralized price lists, and automated workflows that support faster execution across every product, region, and channel. 

OPTIMIZE

Deliver precise, optimized pricing

  • Explainable AI guidance.
    Build trust with transparent, data-driven direction.
  • Dynamic price adjustments.
    Adjust prices in real time based on your business data.
  • Account-level accuracy.
    Surface prices based on customer and deal data.
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EXECUTE

Turn pricing strategy into winning quotes

  • Embed AI pricing into CPQ and selling flows.
    Help sales select an optimal price every time.
  • Generate prices from centralized rules and data.
    Produce quick, accurate, and consistent outputs in minutes.
  • Enforce pricing compliance with system‑enforced guardrails.
    Prevent margin leakage from errors and unauthorized discounting.
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GOVERN

Build and enforce pricing strategies at scale

  • Centralized management.
    Control rules, tiers, and discounts in one system.
  • Streamlined approvals.
    Route high-risk deviations to stakeholders fast.
  • Audit-ready governance.
    Maintain a traceable source of truth for every decision.
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MOTIVATE

Integrate rebates into pricing execution

  • Gain visibility into rebates.
    Track attainment and performance in real time.
  • Eliminate calculation errors.
    Automate accruals and manage payments to eliminate costly errors.
  • Optimize programs for real outcomes.
    Design incentives that protect margin and drive growth and customer loyalty.
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ANALYZE

Gain full visibility into performance

  • Performance dashboards.
    Track price realization, impact on revenue, and win rates.
  • Revenue leakage insights.
    Identify and reduce margin loss across all deals.
  • Executive reporting.
    Deliver data-backed reports to leadership faster.
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SCALE

Expand globally without complexity

  • Global consistency.
    Apply price strategies across business units and regions without manual effort.
  • Flexible pricing models.
    Support one-time, recurring, tiered and commodity pricing.
  • Direct integrations.
    Keep pricing consistent across ERP, CRM, CPQ, and eCommerce.
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Measurable Impact Across Pricing Performance

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average margin improvement

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revenue uplift via AI optimization

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efficiency gain in pricing workflows

Connect Your Pricing Strategy to the Full Commerce Chain

Unify processes and data to eliminate margin leakage, enforce price governance, and maintain deal momentum from price to signature.

Price Optimization and Management

Deliver AI-powered account-specific pricing and win-rate probability insights. Eliminate black-box guesswork and provide explainable pricing that your sales teams can trust and defend.

Revenue and Commerce

Help sales to configure and price complex deals with precision. Make sure every proposal reflects your margin requirements and organizational pricing policies.

Contract Lifecycle Management

Protect your strategies by enforcing approved terms in every agreement. Use AI to identify risk in third-party paper and automate approvals for pricing deviations.

Document Automation

Generate branded proposals and contracts automatically using unified data. Maintain consistency and accuracy across every document to keep deals moving forward.

Pricing Teams That Win with Conga

See how global organizations align their commercial vision to eliminate friction and protect deal integrity using Conga for pricing departments.

85% reduction in price update time

Products used:

Conga POM

Now we can select a scope of prices to increase, mass calculate changes, set the activation date, and we’re done. This agility is a game changer.

Tue Larsson
BORG Automotive Group Pricing Manager
@ BORG Automotive Group
BORG Automotive Group

Harmonized pricing across 10 global divisions

Products used:

Conga Smart CPQ

Conga POM

The configuration capabilities allow us to create steering rules based on business needs—that modularity is one of the strongest suits of our pricing platform.

Sandip Deshpande
BASF Senior Pricing Manager
@ BASF
BASF
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Real-time pricing updates with fewer errors

Products used:

Conga Smart CPQ

Conga POM

Conga enables pricing updates to be made much more quickly with less error, allowing our sales teams to trust the data and spend more time focused on customer negotiations.

Alistair Draper
Fonterra Head of Strategic Pricing
@ Fonterra
Fonterra

Improve Pricing Accuracy and Execution With Conga

See how Conga’s solutions for pricing teams enable you to manage end-to-end pricing operations, reduce manual work, and respond faster to business needs and market shifts.

Frequently Asked Questions

  • What challenges does Conga solve for pricing teams?

    Conga solves the manual, fragmented pricing challenges that drain B2B margins. By centralizing all rules, data, and workflows on a single platform, our pricing solutions eliminate the need to reconcile spreadsheets or chase for fragmented approvals. 

     

    Your pricing department gains the visibility to govern strategy, enforce compliance, and deliver accurate prices across every channel.

  • How does Conga help pricing teams stop margin leakage?

    Conga stops margin leakage by giving pricing teams full visibility into the price waterfall and enforcing approval thresholds before deals close. Our solution also factors rebates and off‑invoice incentives into pricing execution, preventing miscalculations and inconsistent discounting that undermine margins that typically erode a pricing department’s bottom line.

  • Can Conga replace manual, spreadsheet-based pricing processes?

    Absolutely! Conga consolidates price list management, automates price recalculations, and streamlines multi-level approvals, eliminating errors and delays caused by Excel-based processes. 

     

    Pricing strategy reclaim time spent on manual data entry and focus instead on strategy, market analysis, and margin optimization, with efficiency gains of over 60%. 
     

  • How does Conga align pricing departments with sales and finance?

    Conga aligns pricing, sales, and finance by connecting pricing strategy directly to CPQ and contract lifecycle management (CLM) workflows, so every quote reflects approved rules and current market conditions.

     

    Finance gains real-time visibility into margin performance by product, region, and customer, while sales always have accurate, up-to-date pricing at their fingertips.

  • What business outcomes can a pricing department expect from Conga?

    Organizations using Conga typically see an average 2-5% margin improvement by reducing pricing errors and unauthorized discounting, and up to 20% revenue uplift through AI-driven price optimization. 

     

    Pricing departments also gain operational excellence by automating complex workflows across business units, geographies, and product lines.