The Constellation ShortLists help organizations quickly identify technology solutions that are best suited to support their digital transformation initiatives. This analyst-curated selection recognizes top-tier technology vendors across more than 100 specific, evolving market categories.
Designed for early adopters and innovation-driven enterprise leaders, each ShortList narrows a crowded market into a focused set of vendors worthy of serious consideration. We’re pleased to share that Conga solutions have been named to three Constellation ShortList categories for 2026:
- Revenue Intelligence
- Price Optimization
- Configure, Price, Quote (CPQ)
This recognition demonstrates Conga’s leadership in these market categories and the breadth of its impact across revenue optimization processes. Let’s take a closer look at each of these ShortList categories and the Conga solutions they highlight.
Revenue Intelligence: Conga Advantage Platform
Revenue intelligence is an emerging category, encompassing revenue platforms and sales automation tools that leverage AI and machine learning to ingest and analyze data from every customer touchpoint. This consolidation breaks down cross-functional silos, provides a unified view of pipeline health and buyer engagement, and gives growth leaders the predictive, actionable insights they need to forecast with greater accuracy and evaluate risk potential.
In evaluating revenue intelligence solutions, Constellation Research considers criteria such as:
- Deep integration with CRM, sales automation, and other GTM SaaS tools
- Predictive forecasting and full journey pipeline health scoring
- Conversational intelligence offering prompt-based access to revenue insights
- Guided selling and contextually relevant next-best action for sellers
- Sales performance management and real-time coaching insights
- Deal inspection and alerts for at-risk deals
- Agentic AI tools to automate key sales processes, complete tasks, provide reliable B2B self-service
Recognized by Constellation Research as a top solution for revenue intelligence, the Conga Advantage Platform is chosen worldwide to accelerate the journey to become a more connected, intelligent business. It brings Configure, Price, Quote (CPQ), Contract Lifecycle Management (CLM), and Document Automation capabilities together on a single open platform that works with any ERP, any CRM, and any Cloud. Powered by a unified data model and purpose-built AI, the platform helps companies achieve a unique advantage built on seamless connection, actionable intelligence, and scalable growth.
You can read more about the Constellation ShortList for Revenue Intelligence in this executive summary.
Price Optimization: Conga Price Optimization (formerly PROS B2B)
Price optimization solutions allow organizations to predict how buyers will react to different price points and pricing models. Tools within this category often use big data, predictive analytics, machine learning, and artificial intelligence to craft pricing packages, promotions, discount strategies, and substitute pricing. Constellation estimates this segment of the software market will reach $3.91 billion by 2031.
In evaluating pricing optimization solutions, Constellation Research considers criteria such as the ability to:
- Support multiple pricing models and complex promotion rules
- Manage price lists, deliver dynamic pricing, and create pricing optimization models
- Prescribe pricing segmentation
- Facilitate markdown scenarios
- Provide advanced analytics
- Collect competitive insights
- Apply machine learning and artificial intelligence to identify, learn, and predict new models
- Integrate with CPQ and order orchestration systems
Named by Constellation Research as a leader among more than 40 solutions in this category, Conga Price Optimization helps organizations deliver dynamic, market-aware pricing in real time and unify pricing across every channel. Our AI-driven technology adapts to market shifts, conquers complex scenarios, and uncovers pricing insights to maximize margin and support consistent, long-term growth.
You can read more about the Constellation ShortList for Price Optimization in this executive summary.
Configure, Price, Quote (CPQ): Conga Advantage CPQ and Conga Smart CPQ (formerly PROS Smart CPQ)
CPQ automates the configure-to-close process while providing an optimized digital experience for customers. These self-service tools make it possible to configure products and offerings, improve quote accuracy, ensure compliance with discounting and margin policies, and accelerate internal deal review. CPQ software has evolved thanks to generative and autonomous AI, growing beyond its traditional role of sales and order management to carve out a new space focused on durable, experience-driven profitability.
In evaluating CPQ solutions, Constellation Research considers an extensive list of criteria, including:
- Ease of use and clear, intuitive user interface
- Deal optimization/profitability modeling capabilities
- Product catalog management with accurate search and real-time product updates
- Seamless integration with CRM, ERP, and CLM systems, as well as eSignature solutions
- AI-powered Workflow management and automation
- Guided selling and AI-driven recommendations
- Robust reporting addressing pricing effectiveness, configuration trends, quote analytics, and revenue performance
- Multichannel access, including mobile
- Post-sales support and community
We are honored to have both Conga Advantage CPQ and Conga Smart CPQ recognized by Constellation Research, among more than 20 CPQ offerings evaluated in this category.
Advantage CPQ enables a more efficient sales process with quick, accurate quotes and up-to-date pricing and promotions across all channels. Its robust features help organizations drive profitable sales, expand margins, and increase sales volume through recommended configurations, cross-sells, and upsells—with guided selling and real-time deal scoring to increase win rates.
For complex deals, Smart CPQ delivers quick, AI-optimized, error-free quotes that support any pricing model or product mix—including tangible goods, services, subscriptions, and more. Guided configuration, validation rules, and automated pricing remove manual steps, while discount guardrails, approvals, and transparent price calculations keep pricing consistent and profitable.
You can read more about the Constellation ShortList for CPQ in this executive summary.
How Conga Made the Constellation ShortLists
Solutions included on Constellation ShortLists are selected through a rigorous, analyst-led research process that incorporates:
- Direct client inquiries
- Ongoing conversations with ecosystem partners
- Customer references, and real-world use cases
- Vendor selection projects
- Market share analysis
- Proprietary internal research
This multi-input approach ensures that each ShortList reflects both market momentum and practical enterprise adoption. Each Constellation ShortList is reviewed and updated at least once per year. In fast-moving markets, updates may occur sooner when significant changes warrant a refresh.
About Constellation Research
As an award-winning Silicon Valley-based strategic advisory and futurist analyst firm, Constellation Research serves leaders and organizations navigating the challenges of digital strategy, business-model disruption, and digital transformation. Constellation works closely with solution providers, partners, C-suite executives, board of directors, and its Constellation Executive Network of buy-side leaders to lead the way in research coverage and advise clients how to achieve valuable business results.
Explore Conga’s Market-Leading Solutions
As we celebrate this recognition from Constellation Research, we invite you to explore the Conga solutions that earned their place on the 2026 Constellation ShortLists. Together, these products reflect Conga’s commitment to helping revenue teams operate with greater speed, clarity, and confidence.
Learn more about the Conga Advantage Platform
Learn more about Conga Smart Price Optimization
Learn more about Conga Advantage CPQ
Learn more about Conga Smart CPQ
