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CPQ benefits: Make quote generation easier and close deals faster  

4 min read

Learn how Conga CPQ can help you manage complexity with accurate, scalable quote generation.

In this download, we'll cover:

The benefits of CPQ
Generating accurate, scalable quotes
Real outcomes from Conga customers

Find your CPQ tool 

Enterprise deal-making often requires complex configurations during the quoting process and an array of unique pricing rules at a scale not even considered a few years ago. As organizations mature, that complexity only grows—and it’s a significant hurdle to success for sales teams today.  

Many companies have simply outgrown their existing quote configuration and generation systems and can’t keep up with the number of moving parts during the sales process, nor can they integrate with downstream processes like contracting. The result is disjointed quote generation riddled with errors, inconsistencies, and outdated information that impacts efficiency and ultimately customer relationships. 


Why is quote generation so difficult?  

Sales teams are often stuck with legacy tools they didn’t choose but have to use anyway. Meanwhile, operations leaders are apprehensive about taking on the responsibility of either building a new CPQ solution or buying, configuring, and deploying one. In the end, it seemingly always leads to:  

  • Profit losses due to inconsistent and inaccurate pricing and product data pulled from too many systems  
  • Quote generation software that can’t handle hundreds or thousands of line items  
  • Difficult or limited configuration rules and pricing discounts  
  • Errors and process delays that create frustration and drive customers to other vendors  
  • Disconnected contracting tools that wall off sales from legal, and vice versa  


Conga CPQ makes it easier  

Conga CPQ helps you configure, price, and produce accurate quotes in a snap, even in the most complex scenarios. Conga CPQ is the only enterprise solution built around a single, common data model with the ability to easily incorporate thousands of line items, rules configurations, and discounts with stunning accuracy. With Conga, you funnel the right data, opportunities, and materials into your sales process and documents—eliminating errors and speeding up cycles.  

Conga CPQ is adaptable to your needs. Conga makes it easy to:  

  • Move massive amounts of pricing information contained in a manual program like Excel into a powerful, automated, accessible database  

  • Rely on one data set—no matter the size—for improved accuracy and efficiency and greater automation capabilities  

  • Help sales stay within your organization’s sales guidelines through built-in deal guidance  

  • Integrate with Conga’s contracting solutions for a seamless, consistent flow of information from the quote process all the way through to the contract phase  


Benefits of Conga CPQ  

  • Produce accurate quotes 
    Stop worrying about rogue pricing and inconsistent information. Generate full- spectrum quotes from a single source of data that pulls accurate, up-to-date product and pricing information every time.  
  • Manage complexity 
    Complex product and service catalogs don’t have to be a sticking point. Manage unlimited product complexity with flexible pricing rules and nested product and option bundles you can easily configure to fit your needs.  
  • Scale sales activity 
    Increasing the number of products and rule types used to overwhelm your team. Easily scale sales activity to accommodate thousands of line items, products and services, rule types, and discounts—whether geographic or market-driven—with an outstanding level of accuracy.  
  • Gain visibility and insight 
    Understanding who purchased what and which discounts apply can be a challenge. Get visibility into all customer contracts throughout the cycle—from quote to contract to renewal—to gain the right insight and boost accuracy.  
  • Close deals faster 
    No more slow or confusing approval processes that take too long. Speed up sales cycles with built-in eSign capabilities and automated sales guidance that lets sales teams know exactly when they need discount approval.  
  • Reduce revenue leakage 
    Delays, slowdowns, and errors hurt revenue and frustrate customers. Increase your sales process efficiency, accuracy, and velocity to quickly create quotes with confidence and achieve higher win rates.  


Real outcomes from Conga CPQ customers:  

  • 51% improvement in quote quality  
  • 30% increase in win rates  
  • 38% faster time to quote  
  • 25% increase in sales revenue  
  • 32% reduction in rogue discounting  
  • 22% increase in deal size  

Conga can save your business time and money while improving overall customer satisfaction with the right CPQ solution. Read the ultimate guide to CPQ to learn more about how a CPQ tool can benefit your business.