CONGA CPQ
Experience faster sales cycles—for any product configuration
Drive profitable sales with quick, accurate quotes and pricing for product catalogs of any complexity with Conga CPQ
Over 25 million orders created by more than 2 million CPQ users
Configure the perfect quotes to hit your revenue targets
How can we stop revenue loss from pricing errors and manual processes?
Automate quotes, enforce pricing rules and control discounts with Conga CPQ.
How can we adapt to new revenue opportunities and markets?
Introduce new offerings and multiple revenue streams (direct sales, partners, online) using a single CPQ engine.
How can we speed up deals and capture more upsell opportunities?
Leverage a unified data model that gives you an end-to-end view of all revenue opportunities, obligations, and risks.
How do we enable customers to buy how they want with consistent pricing?
Ensure consistent pricing with Conga CPQ, the only vendor providing robust pricing rules across all revenue streams without needing add-ons.
Capture your entire quote-to-cash process on a single platform
Configure
Manage unlimited solution configurations
Use codified and rule-based configuration to ensure accuracy
Define product relationships and dependencies with a rules-based engine, reducing errors and ensuring compliance for even complex quotes.
Quote tangible goods, services, subscriptions, and usage-based offerings together
Combine different types of products in a single quote using a unified catalog, simplifying the quoting process for comprehensive solutions.
Keep subscriptions in sync with changes made
Update subscription details automatically, ensuring all modifications are reflected accurately without manual adjustments.
Direct
Guide users to the optimal configuration
Provide deal guidance tools to improve margins
Use recommendations to suggest optimal product configurations and pricing, helping sales teams maximize profitability.
Validate quotes in real time to reduce errors
Employ validation tools to ensure configurations are correct, including checking items already purchased, or in the cart, providing accurate and compliant quotes.
Use dynamic questions and scripts to enhance the sales process
Guide users through the configuration process with interactive prompts and suggested additions, ensuring accurate and tailored solutions.
Bundle
Streamline product bundling and customization
Maintain a single catalog
Sell simple bundles to complex configured tangible goods, services, subscriptions, and usage-based offerings, using a single catalog with Conga CPQ.
Search quickly to find desired products
Use robust search capabilities to locate specific products or bundles quickly, speeding up the quoting process.
Gain insights into optional components or services
Leverage guided configuration rules to provide visibility into add-ons and services, helping sales reps maximize upsell and cross-sell opportunities.
Expand
Enhance subscription management
Manage subscriptions throughout their lifecycle
Handle all subscription-related activities—from creation and modification to renewals—using automated tools, improving efficiencies.
Automate renewal management to save time and effort
Set up automated creation of opportunity and quotes for renewal to improve efficiency and ensure that renewal opportunities are not missed.
Terminate, co-terminate, swap, or change subscriptions easily
Use flexible options to modify, swap, or terminate orders based on customer needs, improving customer lifetime value.
Sync order changes automatically
Keep your data up to date across quotes, billing, and contracts through a single data model with Conga CPQ.
Price
Optimize pricing to win deals
Support discrete and range-based pricing models
Define pricing rules for both fixed and range-based pricing, allowing flexibility to meet different customer needs.
Apply cumulative range pricing
Optimize bulk deals with automated discounts based on cumulative purchase quantities, providing attractive pricing for large-volume buyers.
Offer one-time and recurring pricing options for flexibility
Manage diverse pricing needs by configuring both one-time fees and recurring charges in quotes.
Ensure consistency with related pricing across products
Use pricing rules to automatically adjust prices for related products, reducing errors and maintaining alignment.
Maintain legal pricing obligations
Price each configuration optimally, incorporating contracted pricing and promotions.
Boost
Improve margins to maximize deals
Protect deals by considering negotiated prices
Use pre-configured pricing rules to correctly apply negotiated prices, avoiding unapproved discounts.
Offer B2C-like promotions and discounts for B2B clients
Set up promotional campaigns and pricing models within the platform to drive sales while maintaining control over discount thresholds.
Implement formula pricing based on ratings for targeted strategies
Leverage formula-based pricing to dynamically calculate optimal prices based on customer ratings or product attributes.
Eliminate rogue discounting with controlled pricing approvals with deal management
Provide insights for sellers on acceptable discounts and automate approval workflows for discounts out of compliance.
Setting the benchmark for CPQ software
Feature
Leader in the 2023 Forrester CPQ Wave Report
Strong product catalog with sub-categories, and product comparison
Full quote-to-cash analytics and reporting
Intuitive product selection and guided selling
Support for large-scale quoting and pricing
Unified data model
Support for solution selling (goods, subscriptions, usage, and services) with a unified data model
Easy CPQ admin with point-and-click functionality
CRM and platform agnostic
Leader in the 2023 Forrester CPQ Wave Report
Strong product catalog with sub-categories, and product comparison
Full quote-to-cash analytics and reporting
Intuitive product selection and guided selling
Support for large-scale quoting and pricing
Complete your revenue lifecycle
Conga CPQ is part of Revenue & Commerce on our end-to-end Revenue Lifecycle Management platform, the Conga Advantage Platform. While it does provide incredibly accurate quotes and proposals, it can do so much more than that.
See how our products work together.
Automate document generation
Generate professional and on-brand quotes and proposals using Conga Composer—without needing any special technical skills.
Collect eSignature
Send quotes and proposals for approvals and signatures right from the CPQ platform.
Invoice accurately
Automate invoice generation for orders configured in the CPQ platform.
Align contracts with negotiations
Create accurate contracts and ensure alignment with the negotiated proposals.
How our customers achieve revenue growth with Conga CPQ
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Faster time to quote
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Increase in overall deal size
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Improvement in win rate
See what customers say about Conga CPQ
Ready to quote faster and price better?
See our CPQ demo to learn how Conga helps drive revenue growth.
Frequently asked questions
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Is CPQ part of CRM?
No, CPQ is not part of CRM solutions but it enhances them. CPQ continues the buying process of an opportunity captured in CRM. The sales team can use CPQ software to configure the appropriate solution and create a quote once an opportunity is created.
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Who could benefit from a CPQ quoting tool?
A CPQ quoting tool benefits everyone involved in the sales process, including partners and customers using self-service. CPQ quoting software provides guidance configuring the optimal order to meet a customer’s needs. Conga CPQ ensures the proper selection of entitled products and contracted pricing for each customer based on their specific requirements.
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How does CPQ improve the sales process?
CPQ automates the creation of quotes or orders and provides the guardrails to ensure the correct products and services are selected based on the customer’s requirements and entitlements. It includes the following CPQ features, providing sales teams and buyers with a centralized platform to:
- Generate accurate quotes quickly: Conga CPQ provides guided configuration that improves the accuracy of selling all types of items regardless of product complexity, eliminating manual errors and speeding up the quoting process.
- Improve deal accuracy: By ensuring consistent pricing and configuration rules, CPQ helps prevent mistakes that can lead to lost deals, reduced margins, and a poor customer buying experience.
- Increase sales efficiency: CPQ solutions automate repetitive tasks, freeing up sales reps to focus on building relationships and closing deals.
- Gain better insights: CPQ provides analytics and reporting tools that help sales teams track performance, identify trends, and make data-driven decisions.