Conga Named Leader in the Gartner® Magic Quadrant™ for B2B Pricing and Rebate Optimization Software
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This Report Covers:
The product strengths and cautions, including how Conga was evaluated for execution and vision
Key evaluation areas and capabilities reviewed in the Gartner Magic Quadrant
How and why the demand for B2B pricing and rebate optimization solutions is rising
Conga has been named a Leader in the 2026 Gartner Magic Quadrant for B2B Pricing and Rebates Optimization, recognized as highest on the Ability to Execute axis and furthest on the Completeness of Vision axis. According to Gartner, "Leaders execute well against their current vision and are well positioned for tomorrow."
This recognition follows Conga’s acquisition of the PROS B2B business, uniting two industry leaders to deliver AI‑powered price optimization, configuration, quoting, contracting, and rebates in a single enterprise platform. Together, Conga delivers end‑to‑end pricing transformation that helps companies improve margins, scale pricing complexity, and support modern digital commerce strategies.
Gartner Magic Quadrant provides a snapshot‑in‑time evaluation of market vendors and is widely used by technology buyers to develop shortlists aligned to specific business use cases.
*Gartner, Magic Quadrant for B2B Pricing and Rebates Software, By Mark Lewis, Luke Tipping, 13 April 2026
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This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Conga.