G2 Enterprise Grid Report for Pricing 

In its Fall 2025 Enterprise Grid® Report for Pricing, G2 recognized Conga Price Optimization (formerly PROS) as a Leader in pricing software. 

Pricing Software Today 

Pricing software enables organizations to set, manage, analyze, and optimize prices for their products and services. It leverages AI, predictive analytics, and machine learning algorithms to analyze large-scale historical data, customer behavior, competitors, and market trends—ultimately delivering real-time insights and dynamic pricing recommendations.

To qualify for inclusion in G2’s Pricing category, a product must:

• Offer a dedicated pricing solution, separate from the full CPQ system
• Include dynamic pricing as a feature that updates prices automatically based on changing conditions
• Support multiple pricing methods such as competitive, cost-plus, value-based, and fixed pricing
• Primarily serve enterprises, SaaS companies, service providers, and industries outside the retail sector
• Provide customizable dashboards and reports with real-time visibility into pricing analytics
• Integrate with ERP, CRM, and CPQ tools, or have APIs to integrate with other systems

Conga Price Optimization received the highest overall score for both Satisfaction and Market Presence—placing it firmly in the Leaders quadrant of this G2 Grid.

Why G2 Rankings Matter 

G2 is the world’s largest and most trusted software marketplace, relied on by millions of buyers each year to research and compare technology. Unlike analyst driven evaluations, G2 Grid® Reports are built from real user reviews, combined with data on market presence, adoption, and customer experience.

To earn a Leader designation, products must demonstrate:

• High customer satisfaction scores
• Strong momentum and adoption within their category
• Consistent performance across usability, support, and outcomes

Because reviews are verified and tied to real usage, G2 recognition offers a clear signal of how well a product performs in real-world conditions—not just demos.