From Data to Decisions: Building the Backbone for Pricing AI

45 min watch

AI is quickly becoming a necessity in pricing processes. But how do you implement it in your quotes, price lists, and rebates without wasting precious time? The answer lies in two key elements: 

  1. Powerful predictive AI technology to tackle the complex reality of negotiated selling
  2. Effective execution to ensure consistent pricing across channels and full adoption by sales teams

This session shows you how to win on both fronts with Conga Price Optimization. Join Conga’s Christophe Lafont for three workflow-first demos—including AI agents—plus concrete insights to accelerate implementation. 

Presented by:

Christophe Lafont Headshot

Christophe Lafont

Director of Solution Consulting @ Conga

Christophe Lafont Headshot

Christophe Lafont

Director of Solution Consulting @ Conga

Find Christopher on LinkedIn

Christophe Lafont is a seasoned expert with over 20 years of experience helping B2B companies enhance their sales and pricing effectiveness. As Director of Solution Consulting at PROS and now Conga for the EMEA region, he has built deep expertise in deploying eCommerce, quoting, and pricing solutions within complex, multi-channel environments—driving measurable value for global organizations. 

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