Conga Composer improves productivity for sales, marketing, and more 

Document automation is a game-changer for streamlining processes, increasing productivity, and improving operational efficiency. Implementing a solution like Conga Composer empowers your entire organization—including sales, marketing, finance, and even Salesforce admins—to simplify document management by automating repetitive, manual tasks. And because Composer integrates seamlessly with your CRM and other business tools, document creation happens without ever leaving the familiar Salesforce environment.

Let’s take a closer look at the specific use cases for each of these teams—and how document automation helps them save time, reduce errors, and boost overall performance.

Sales teams: close deals faster with document automation 

Sales teams need efficient tools to help them close more deals, more efficiently. Conga Composer simplifies many of the repetitive tasks that bog down sales processes, so sales reps can work smarter—not harder. Rather than creating proposals, contracts, quotes, and sales reports manually, Composer lets sales teams generate these documents in seconds.

• Customizable templates: Create personalized documents that can be populated with relevant Salesforce data, including customer details, product information, and pricing.
• Automated processes: Reduce the amount of time spent on manual data entry, increase accuracy, and minimize the risk of human error.
• Streamlined approvals: Ensure faster turnaround times by automatically routing documents for internal approvals and collecting eSignatures instantly.  

Marketing teams: streamline campaigns and improve lead management 

Marketing provides critical support for sales initiatives, but they’re also responsible for driving brand awareness and filling the pipeline with high-quality leads. Conga Composer can play a pivotal role in helping marketers streamline their operations—especially when it comes to campaign management and lead nurturing.  

• Personalized communications: Leverage Salesforce data to create unique, targeted communications and deliver the right message to the right audience at the right time.
• Automated marketing collateral: Generate brochures, newsletters, email templates, and more using customizable templates to ensure a consistent brand experience.
• Efficient lead nurturing: Composer’s robust reporting capabilities can help marketers track lead activities and monitor the status of every prospect for more effective follow-up strategies and improved conversion rates.  

Finance teams: improve accuracy and compliance 

Finance teams are responsible for ensuring that organizations manage their revenue, budgets, and contracts efficiently. With Conga Composer, finance teams can streamline financial reporting, invoicing, and other critical functions—all within the Salesforce ecosystem—to minimize errors, improve compliance, and accelerate billing cycles.  

• Automated billing and invoicing: Composer lets you generate and deliver bills and invoices automatically, at scale—reducing the time required to manage these processes. And because it pulls data directly from your CRM, ERP, and other critical business tools, Composer improves accuracy and reduces the risk of error.
• Improved compliance: Automated document creation uses approved templates and pre-set business rules to reduce the risk of non-compliance. Automated processes also make it easier to track document history for audit purposes.
• Enhanced visibility: Composer’s reporting and forecasting capabilities make it easy to monitor the company’s financial health. Reports can be generated and delivered automatically, reducing the manual work involved with financial reporting.  

Salesforce admins: simplify configuration and get more control

Implementing a document automation solution like Conga Composer also enhances the productivity of Salesforce admins, giving them a flexible, easy-to-manage solution that requires minimal oversight.  

• Easy setup: Conga Composer integrates seamlessly with Salesforce, so configuring the tool for different teams is quick and easy. Set up templates, define data fields, and automate workflows with just a few clicks.
• Access controls: Admins can easily maintain security and compliance across the organization by defining roles, access, and permissions within Composer.
• Scalability: As the business grows, Conga Composer can easily scale to meet those demands. The tool’s flexibility allows admins to add users, create new templates, and configure more advanced workflows without disrupting operations.

Start your journey here

Conga Composer is the leading document automation tool on the Salesforce AppExchange—and it’s easy to see why. Ready to learn more about Conga document automation and how it integrates seamlessly with Salesforce to improve efficiency, accuracy, and scalability? Start by watching this two-minute video on how Composer can help transform your business operations. Then book a demo to meet with a Conga expert and find out more about Composer’s unique capabilities.