Each year, the Conga Inspire Awards recognize organizations that embrace innovation, shining a spotlight on Conga customers who are setting the standard for what great looks like across the commerce chain. Spanning a variety of categories, the Inspire Awards EMEA highlight achievement in Commerce Excellence, Digital Impact, Innovation, and more.
The Judges’ Choice Award is presented to a customer that demonstrates exceptional impact, creativity, or leadership — a standout story that defies categories and impresses the judges with its ambition and execution.
RHI Magnesita is a global leader in the refractory industry, serving customers across the steel, glass, cement, and copper sectors. Its products and services help customers produce many of the essential materials that support modern life, while the company also works to advance sustainability and decarbonization.
To better support its global sales organization, RHI Magnesita set out to modernize the connection between pricing strategy and the quoting process. The company wanted to give sales teams a faster, more consistent way to create customer quotes while improving pricing governance, protecting margins, and establishing a foundation that could scale across regions.
Business Outcomes
First of 6 regions now live on Conga Smart CPQ
4 more regions targeted for onboarding by end of year
Designed to bring faster, more consistent quoting
Positioned to protect margin and reduce revenue leakage
RHI Magnesita manages pricing on a global scale, but its existing quoting process made it difficult to carry that pricing strategy consistently through execution. Quoting was slow and fragmented, and sales teams were not always compliant with pricing guidelines. These gaps contributed to margin leakage and lost revenue opportunities.
The company also wanted to rethink the role of its sales organization in the quoting process. Rather than relying on a dedicated team to handle quoting activities, RHI Magnesita saw an opportunity to empower sales managers to take greater ownership of the process. That required an integrated solution capable of connecting pricing and quoting, while supporting the complexity and scale of a global business. Conga’s native integration with Microsoft Dynamics, the company’s CRM, was an important consideration. In addition, Conga’s broader capabilities across CPQ and price optimization aligned with RHI Magnesita’s longer-term commercial roadmap.
RHI Magnesita selected Conga Smart CPQ to create a more integrated, scalable approach to quoting and worked with Conga Professional Services to implement the solution.
Working closely with internal stakeholders, RHI Magnesita defined the requirements for its future quoting process and designed a solution that could address immediate CPQ needs while scaling over time. Rather than pursuing a global launch, the company chose a phased deployment approach that would allow teams to start with a manageable foundation and expand it across regions.
With Conga Smart CPQ, RHI Magnesita can better connect its global pricing strategy with day-to-day quote execution, helping sales teams work more effectively by applying consistent pricing logic and commercial guidelines. This new approach is also designed to return more ownership of the quoting process to sales managers, reducing reliance on a separate team for quotes.
RHI Magnesita is still in the early stages of its CPQ journey, but the company has moved from planning and implementation to live operations. The first of six regions is now using Conga Smart CPQ, with four more regions targeted for onboarding by the end of the year.
Even at this early stage, the new CPQ environment gives RHI Magnesita a foundation for a more connected commercial process. Sales teams can take greater ownership of quoting, pricing guidance carries more consistently into quote execution, and the company has a scalable approach for extending standardized processes across its global organization.
With Conga Smart CPQ, RHI Magnesita is positioned to:
- Empower sales managers to take greater ownership of quoting
- Apply pricing logic and guidelines more consistently during quote creation
- Reduce friction between pricing strategy and commercial execution
- Scale a standardized quoting process across global regions
To learn more about RHI Magnesita’s experience with Conga and their implementation of Conga Smart CPQ, read their customer story.
