European Telecommunications Provider Harmonizes Omnichannel Retail Experience

Table of contents

This €12B telecommunications company serves 23 million consumers and businesses. Conga unified the company’s quote-to-order system for 2,000 concurrent users across three channels and reduced product launch time by up to 75%.

Challenge

In a fierce consumer market, this provider struggled to quickly respond to competitors’ offerings directed at its existing customer base
New product launches were stalled because they relied on IT to be introduced into provider’s catalog and tool set
Customers experienced inconsistency in product offers between channels

Solution

A single, centralized quoting platform supporting 2,000 concurrent users across e-commerce, retail and call center channels
A unified ordering and billing system that allows for multicurrency support

Results

Established a reliable, multichannel platform that supports 2,000 concurrent users, meets performance targets, and maintains 99.9% uptime
Reduced new product launch time from 8-24 weeks to 2-8 weeks
Captured significant savings in maintenance and updates of product catalog, which includes 166,000 configurable software objects for 250 price plans

We are very demanding in terms of performance, response time and support for large numbers of simultaneous users. We have run Conga CPQ through intense testing with positive results.

IT Customer Systems Director

European Telecommunications Provider Harmonizes Omnichannel Retail Experience

Challenge

Solution

Results

Related stories

Red Hat leverages Conga to improve the sales experience

Finning International streamlines complex quoting process with Conga

Customer Zero: achieving Harmony with Conga CPQ

Thomson Reuters maximizes sales efficiency and customer experience with Conga