How DigiKey Powers Pricing at Scale with Conga’s Price Management Software

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DigiKey Electronics is a leading electronic component distributor, providing parts and components for cell phones, cameras, computers, and more—many available for same-day shipping. The company also delivers engineering support and services to help customers complete designs and production runs.

Managing electronics distributor pricing at this scale is inherently complex. Large organizations may support millions of unique components across dozens of global markets. For DigiKey, operating across two distinct channels (eCommerce and B2B) only increased this complexity.

Without robust price management software, the company struggled to keep pace with changing market demands. To stay competitive, they sought out a partner that could deliver a more scalable, strategic approach to price management.

Business outcomes

Automated pricing to support global scale
Replaced manual spreadsheets with automated pricing to manage millions of components worldwide.

Unified pricing across eCommerce and B2B
Delivered consistent, customer-specific pricing across website and quote-based sales channels.

Faster execution with greater pricing confidence
Reduced errors and delays by centralizing pricing logic and removing manual processing steps.

Stronger forecasting and strategic decision-making
Improved pricing visibility to support better forecasts and more confident leadership decisions.

Challenge

At the start of their journey, DigiKey relied on a manual, Excel-based pricing strategy. However, this approach was extremely cumbersome and led to frequent pricing errors.

The DigiKey team set out to replace their legacy pricing processes and modernize pricing operations. They knew a more scalable, data-driving pricing model would better serve their customers, internal teams, and company leadership. Key priorities included:

Improve the eCommerce experience with accurate, customer-specific pricing on the website
Increase trust across the sales organization with consistent, reliable pricing
Improve forecasting and decision-making through optimized pricing
Respond to market changes faster and with greater agility

“We wanted to be able to provide prices to our customers very quickly, directly where they want to see the prices, which is right on our website.”

Isaac Brady

Strategic Pricing Analyst @ DigiKey Electronics

To achieve these goals, DigiKey needed to move beyond manual spreadsheets and replace disconnected processes with pricing automation. The right price management software would address the primary challenges they faced:

An increasingly complex pricing environment that challenged scalability

Manual processes that limited speed, agility, and personalization

A need to bolster team confidence and consistency in pricing outcomes

Solution

DigiKey selected Conga Price Optimization and Management (POM) to modernize their pricing and deployed the price optimization software across both eCommerce and B2B channels.

“Having the solution in place for price management has been really essential for us to make smart decisions and have visibility into the overall lifecycle of an order and a quote.”

Isaac Brady

Strategic Pricing Analyst @ DigiKey Electronics

With Conga POM, DigiKey replaced manual pricing processes with automation and data-driven controls. Conga’s eCommerce pricing software enables teams to deliver consistent, accurate, and competitive prices for every account, across every channel. With the solution in place, DigiKey was able to optimize prices and execute more sophisticated pricing strategies than had been possible previously.

DigiKey can now deliver customer-specific pricing directly on their website while supporting faster quote turnaround for business customers.

Results

With Conga POM, DigiKey has accelerated its B2B pricing transformation and built a more structured, data-driven pricing strategy. This approach benefits customers, the sales team, and company leadership alike.

Customer impact
Customers receive fair, competitive pricing that’s aligned with expectations, whether they purchase online or through the quote channel. Because they know they aren’t being overcharged, this contributes to overall customer satisfaction.

Sales impact
Internal teams also have more confidence in pricing, because they trust that prices are fair, accurate, and consistent. This helps them to move faster and serve customers more effectively.

Leadership impact
Company executives now have stronger forecasting capabilities, increased flexibility to execute special pricing requests, and greater confidence in strategic pricing decisions.

“Overall, it has been a win-win situation for us, for our customers, and also internally across different functions of the company. We’ve been very, very happy with the result.”

Stephane Bratu

Vice President of Global Strategic Pricing @ DigiKey Electronics

About the client:

DigiKey Electronics

Distributor

Thief River Falls, MN

Products used:

Conga Price Optimization and Management (POM)

DigiKey is a globally authorized distributor of electronic components and automation products, trusted by engineers, designers, and manufacturers worldwide. With over a million in stock parts from thousands of suppliers, we offer one of the industry’s most extensive inventories. The portfolio spans semiconductors, connectors, sensors, power, embedded solutions, electromechanical components, industrial automation, and more.

FAQs

What is price management software and how does it work?

Price management software helps companies set, manage, and optimize pricing across products, customers, and sales channels. It replaces manual spreadsheets with automated rules, data-driven insights, and centralized controls so businesses can respond faster to market changes and improve pricing accuracy.
How did DigiKey replace Excel-based pricing?

DigiKey replaced its legacy pricing processes by implementing Conga Price Optimization and Management (POM). The move helped automate manual tasks, reduce pricing errors, support more complex pricing strategies, and enable faster responses to changing market conditions.
Can Conga Price Optimization and Management work across both eCommerce and B2B?

Yes. DigiKey deployed Conga POM across both eCommerce and B2B channels. This allowed the company to manage consistent pricing in a single platform while supporting website pricing, quote-based selling, and channel-specific pricing needs at scale.
How does Conga support customer-specific pricing on a website?

Conga enables businesses to display accurate, customer-specific pricing directly on their website. DigiKey used the platform to provide personalized pricing online, giving customers real-time visibility into relevant prices while improving the digital buying experience.