A look back at Dreamforce 2019

Kelli Blystone

November 22, 2019
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What a week! We’re still reveling in the memories from Dreamforce 2019, which we’re sure was our best Dreamforce yet. We set up our headquarters once again at ThirstyBear Brewery—our favorite spot in San Francisco. We hosted sessions, parties, meetings—and even Grace Potter!—in our Digital Transformation Wonderland, and showed our guests how to live the Conga Suite Life. Take a look back at some of our favorite moments from the week:


We jumped right into the first day of Dreamforce with a jam-packed schedule. We opened the ThirstyBear doors bright and early at 8 a.m., with plenty of breakfast options and coffee. 

We kept it "suite" with a cupcake bar, hot chocolate and lattes made to order, and bright, candy-filled imagery—plus cotton candy clouds in the Digital Transformation Wonderland!

Conga CMO Daniel Incandela had the first speaking session of the week, and hosted a panel in Moscone with Steve Stessman, VP of National Retail Sales of Tuff Shed, Inc.; Danielle Adams, Sr. Program/Product Manager and Enterprise Business Applications of Athena Health; and Scott Williams, Salesforce Analyst at Dyno Nobel. The group shared some of the ways they're transforming and optimizing their sales process.

During the afternoon Partner Keynote, "Success in the Fastest Growing Cloud Marketplace," Conga COO Bob DeSantis took the stage to share how Conga is helping to solve the broader document lifecycle problem through end-to-end Digital Document Transformation. He also discussed how Conga leverages its partnership with Salesforce—rather than trying to “reinvent the wheel,” Conga builds off of the resources and connections on the AppExchange and the Salesforce ecosystem. Due in part to this practice, Conga has been able to help customers generate over 500 million documents!

At the end of the keynote, Salesforce announced the 2019 Appy Award winners, and we took home the trophy (bobblehead) for the Engagement category! ComplianceQuest won for Customer Success, while SalesTrip won for Innovation.

We also hosted our first Executive Experience of the week on Tuesday evening, where our 20 guests from 11 different companies were invited to Timbuk2 to create custom backpacks followed by a happy hour. 

Tuesday evening saw the return of our popular silent disco. We packed the house again, with three DJs and plenty of free food and drinks. Highlights of the night included a Bohemian Rhapsody sing-along, and an impressive demonstration of the classic “worm” dance move. Thanks to all who came out to our favorite party, and for waiting in lines that stretched down the block!


Day two kicked off with a session in Moscone titled, “All About AppExchange: The Hub of the Salesforce Ecosystem.” There we heard from Stacey Throne from HomeSphere—she shared how she uses Conga Composer in her AppExchange mix to help maintain consistent data across systems while simplifying the customer experience. 

We teamed up with makepositive at ThirstyBear and hosted a session to learn more about their Quote to Cash Accelerator, and how it can help users deliver successful end-to-end Salesforce projects with lower risk and reduced costs. The Quote to Cash Accelerator, together with Conga, can enable customers to deploy Salesforce to deliver a seamless customer experience that is 30-40 percent faster than traditional implementations. 
Our Head of AI Strategy, Jason Gabbard revealed the myths surrounding AI and CLM in his Wednesday theater session. He shared his vision for AI-powered CLM, and how a strong, well thought-out process always wins out.

We’re still flying high from our Wednesday Executive Experience—our helicopter tours! We invited guests from 47 different companies to join us on private helicopter tours of San Francisco, and every flight was full! We saw some stunning views of the Golden Gate Bridge and skyline from the tour guests’ photos and videos.

We hosted an engaging conversation at ThirstyBear in the afternoon with our Manufacturing Masters panel. The session coincided nicely with the Conga/Salesforce Manufacturing Cloud announcement. The panel discussed how to overcome barriers to success in a manufacturing digital transformation. Panelists agreed: adoption of a Digital Transformation strategy is best achieved by starting small, and iterating fast—focusing on first removing barriers that get in the way of your workers doing their jobs. 

Conganeers Josh Krull and Kristen Ditsch participated in the Admin Apps Demo Jam on Wednesday evening. Although they didn’t win, they were able to showcase Conga Orchestrate and Conga Composer in a Thanksgiving-themed automated process—complete with an inflatable turkey for a prop!

On Wednesday, we were so excited to host Grace Potter in our Digital Transformation Wonderland for an intimate acoustic show. We invited our guests to this private show as a preview to Dreamfest. Grace played for an hour, performing a mixture of songs off of her new album, fan favorites, and a few classic covers. It was an incredible evening!


By day three, we started to wind down just a bit, with one last sponsored session in Moscone. In “What Sales Ops Can Learn from Agile Development,” Conga’s VP of Product Management, Mason White, and VP of Engineering in Development, Ryan Hitchler sat down with Hilton’s Director of Product Strategy, Blair Winston, and Conga’s Digital Transformation Officer, Ash Finnegan. Prior to joining Conga, Ash was a Conga customer, leading a successful Digital Transformation with the Conga suite. Mason and Ryan walked through both Blair and Ash’s experiences with leveraging agile development tactics to achieve a successful Digital Transformation.

Throughout the week, our Conga Champions visited us at ThirstyBear to stock up on swag and cheer on our “suite” products. At the end of the week, we had:

  • 157 new Champions
  • 52 G2 Crowd reviews which resulted in $520 donated to the American Cancer Society, thanks to G2 Gives at $10 per review
  • 1,300+ challenges completed by our Champions at Dreamforce
  • 1000 gumballs vended in our “Suite Life” experience
  • 100 Conga beanies distributed, which sold us out of this cozy gear!

In the Dreamforce Campground, our booth staff stayed busy all week, making lots of new connections (with over 1,500 scans!) and teaching our new friends all about how the Conga Suite can simplify and maximize the value of everyday documents.

Thanks to ThirstyBear Brewery and everyone who joined us for a great Dreamforce!

Kelli Blystone

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