What is Conga Price Optimization?

Conga Price Optimization uses AI to recommend the best price for each scenario. It analyzes transactional, product, account, and other data as it happens, and it supports both negotiated deals and digital, self-service selling.

How does Conga’s pricing solutions support digital and self-service channels?

Conga Price Optimization and Management delivers demand-aware, take-it-or-leave-it prices across eCommerce sites, digital portals, and other self-service experiences. Optimized pricing plugs into eCommerce, digital marketplaces, Configure, Price, Quote (CPQ), CRM, and other workflows, so it appears automatically at the moment of quote, transaction, or purchase.

What capabilities are built specifically for CTL?

CTL companies can extend Conga Price Optimization with capacity-aware pricing, cost estimation and optimization, time series forecasting, and overbooking optimization. The CTL Accelerator brings industry-specific pricing and quoting functionality together with Conga Smart CPQ and Conga Price Optimization and Management (POM).

How does Conga speed up quoting?

Conga's quoting tools speed up spot and contract quoting. They help sales teams build the right offer, apply optimized pricing, manage approvals, and stay consistent across channels, all while cutting down on disconnected handoffs.

Which CTL companies use Conga?

The largest air cargo and transportaion companies in the world use Conga, including Lufthansa Cargo, Emirates Sky Cargo, Qatar Cargo, Cargolux, and Averitt. Many companies, including Lufthansa Cargo use Conga Price Optimization and Conga Smart CPQ to deliver real-time spot quotes through its eCommerce portal.

AI-Powered Pricing Built for Cargo, Transportation, and Logistics (CTL)

10/21/2026

10 min read

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In This Download, We'll Cover:

Adjust prices as demand, capacity, and costs shift

Deliver instant spot quotes across digital channels

Connect pricing strategy to quoting and execution

Pricing in Cargo, Transportation, and Logistics (CTL) isn't static anymore, and it can't afford to be. As digital selling channels expand, pricing leaders are juggling revenue growth, margin protection, and rising customer expectations all at once. Add negotiated deal complexity, shifting demand, and unpredictable costs, and yesterday's pricing playbook doesn't hold up.

Without smart pricing guidance, the risks add up fast: over-discounting, missed revenue, inconsistent quotes, and slow reactions to a market that never stops moving. Conga Price Optimization gives CTL organizations a better way. It pairs AI-driven pricing intelligence with seamless execution across negotiated and digital channels, so every price is the right price.

Ready to see how? This solution brief shows how Conga Price Optimization helps CTL organizations win more deals, protect margins, price consistently across every channel, and capture more value from every transaction.

Frequently Asked Questions

What is Conga Price Optimization?

Conga Price Optimization uses AI to recommend the best price for each scenario. It analyzes transactional, product, account, and other data as it happens, and it supports both negotiated deals and digital, self-service selling.
How does Conga’s pricing solutions support digital and self-service channels?

Conga Price Optimization and Management delivers demand-aware, take-it-or-leave-it prices across eCommerce sites, digital portals, and other self-service experiences. Optimized pricing plugs into eCommerce, digital marketplaces, Configure, Price, Quote (CPQ), CRM, and other workflows, so it appears automatically at the moment of quote, transaction, or purchase.
What capabilities are built specifically for CTL?

CTL companies can extend Conga Price Optimization with capacity-aware pricing, cost estimation and optimization, time series forecasting, and overbooking optimization. The CTL Accelerator brings industry-specific pricing and quoting functionality together with Conga Smart CPQ and Conga Price Optimization and Management (POM).
How does Conga speed up quoting?

Conga's quoting tools speed up spot and contract quoting. They help sales teams build the right offer, apply optimized pricing, manage approvals, and stay consistent across channels, all while cutting down on disconnected handoffs.
Which CTL companies use Conga?

The largest air cargo and transportaion companies in the world use Conga, including Lufthansa Cargo, Emirates Sky Cargo, Qatar Cargo, Cargolux, and Averitt. Many companies, including Lufthansa Cargo use Conga Price Optimization and Conga Smart CPQ to deliver real-time spot quotes through its eCommerce portal.