Wacker Chemie Uncovers Formula for Transforming Sales

While you may not know the company name WACKER, you have likely encountered its products. The $5 billion company based in Munich, with operations around the world, provides specialty chemical products that are found in countless applications and everyday items, from cosmetic powders to solar cells to paint colors.

“We are everywhere and nowhere,” says Dirk Ramhorst, who has the dual role of Chief Information Officer and Chief Digital Officer at WACKER. The company’s portfolio includes more than 3,200 products, such as numerous silicone products and polymeric binders, that its customers in virtually every major sector rely on.

Sieglinde Feist, Senior Vice President of sales and distribution at WACKER, explains further: “As we digitalize our processes, our customers do the same. Along the way, they change their expectations,” she says. “We want to make sure we meet those expectations, whether it’s response time or connectivity or data availability.”

Mastering pricing complexity is key, which can be enormously complex for manufacturers today. "Pricing is not a one-size-fits-all approach," Feist adds. "We have to balance a central approach with a regional approach to be competitive in the different markets we serve while addressing our customers with a pricing structure that really captures the value that we bring to them."

To navigate these complexities, WACKER wanted a modern solution that could make it easier for salespeople to work with customers and meet the changing expectations of today’s consumers while driving a consistent approach to pricing that considers all the relevant factors that affect it.

The Conga Platform is a unified SaaS platform at the heart of driving transformative selling experiences. Businesses like WACKER rely on it to provide consistently market-driven offers to their buyers across all sales channels.

This tailored experience streamlines purchasing for customers, often resulting in buyers expanding their wallet share with WACKER because the chemical company has made the buying experience so much easier than its competitors’. The Conga Platform removes the complexity and barriers between the sales, pricing, and eCommerce teams that are critical in the buying process, enabling collaboration and ultimately delivering impactful customer experiences that increase adoption, fuel loyalty, and drive higher customer lifetime value.