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ServiceNow CPQ vs Conga CPQ

See how Conga stacks up to ServiceNow CPQ on pricing, contracts, and document generation, and find a CPQ platform that runs natively inside the CRM you already use.

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ServiceNow CPQ vs Conga CPQ

What is Conga CPQ?

Conga CPQ is a configure, price, quote solution that handles complex products, subscriptions, and negotiated pricing in a single quote. It runs in Salesforce, integrates with Microsoft Dynamics 365, and shares one data model with Conga CLM and document automation, so quotes flow into contracts.

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Compare Conga and ServiceNow CPQ

Feature
Quote natively inside Salesforce

Quotes, pricing, and approvals run natively in Salesforce, with no separate platform to sync with or switch between.
Use one AI layer across CPQ, CLM, and pricing

AI works across Conga CPQ, CLM, document automation, and pricing on a shared data model based on your own data, carrying insights from quoting to contracts, documents, and renewals.
Deliver documents in Excel, Word, and PowerPoint

Send pricing models in Excel, contracts in Word, and proposals as PowerPoint.
Protect margins with AI built for pricing

Neural-network pricing science trained on your own deal data recommends pricing for each deal, helping sales teams hold margin, and improve win rates.
Move from quote to contract on one data model

CPQ, CLM, and document automation share the same data, carrying quoted pricing and terms into contracts and renewals without re-entry or custom integration.
Generate proposals, contracts, and renewal notices from one template engine

Build proposals, contracts, and renewal notices from CRM, CPQ, and CLM data using templates with conditional logic.
Apply full pricing to negotiated agreements

Ramp pricing, volume discounts, and derived pricing all work on sales agreement quotes, and native CLM keeps those negotiated terms consistent from quote to signed contract.
Change ramped subscriptions mid-term directly from asset records

Process upgrades, downgrades, add-ons, and cancellations on ramped products directly from asset records.
Quote natively inside Salesforce

Quotes, pricing, and approvals run natively in Salesforce, with no separate platform to sync with or switch between.
Use one AI layer across CPQ, CLM, and pricing

AI works across Conga CPQ, CLM, document automation, and pricing on a shared data model based on your own data, carrying insights from quoting to contracts, documents, and renewals.
Deliver documents in Excel, Word, and PowerPoint

Send pricing models in Excel, contracts in Word, and proposals as PowerPoint.
Protect margins with AI built for pricing

Neural-network pricing science trained on your own deal data recommends pricing for each deal, helping sales teams hold margin, and improve win rates.
Move from quote to contract on one data model

CPQ, CLM, and document automation share the same data, carrying quoted pricing and terms into contracts and renewals without re-entry or custom integration.
Generate proposals, contracts, and renewal notices from one template engine

Build proposals, contracts, and renewal notices from CRM, CPQ, and CLM data using templates with conditional logic.
Apply full pricing to negotiated agreements

Ramp pricing, volume discounts, and derived pricing all work on sales agreement quotes, and native CLM keeps those negotiated terms consistent from quote to signed contract.
Change ramped subscriptions mid-term directly from asset records

Process upgrades, downgrades, add-ons, and cancellations on ramped products directly from asset records.
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What Teams Can Do With Conga CPQ

Configuration is only one step in a deal. Conga carries every deal further, from negotiated pricing and subscription changes to contracts, documents, and renewals.

Keep your CRM

Quote in Salesforce, Dynamics 365, or other CRMs without moving revenue operations to a new system.

Price every deal

Apply ramps, volume discounts, and derived pricing to negotiated agreements, including mid-term changes.

Quote to contract

Carry pricing and terms from quote into contract, documents, and renewals on one shared data model.

Margin guidance

AI price guidance recommends a price for each deal based on your own data, helping teams hold margin and win more.

Considering a Switch From ServiceNow CPQ?

Get a demo of Conga CPQ and see how pricing, contracts, and document generation connect on one platform. Learn how Conga supports complex deals, from negotiated agreements and ramped subscriptions to mid-term changes. 

How Can Conga Help Your Team?

  • Help sales quote complex offerings with confidence 
    Combine hardware, software, services, subscriptions, and usage-based offerings in one quote, with multi-level bundles and flexible packaging. 
  • Give legal and finance clear visibility 
    Shared workflows span quote, contract, and revenue recognition, giving legal and finance teams visibility into the terms sales agreed to. 
  • Sell through channels your customers prefer 
    A composable, API-first architecture lets you build self-service buying experiences and extend quoting across a wide range of sales channels. 
Conga CPQ benefits

Quote With a CPQ Platform Proven at Enterprise Scale

Enterprises trust Conga CPQ with millions of orders and billions of dollars in quotes, backed by a platform built for complex products, negotiated pricing, and high-volume sales teams.

25 M

Orders created with Conga CPQ

2 M+

Conga CPQ users

$ 100 B

Worth of quotes processed

Go Deeper on Your CPQ Evaluation

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ServiceNow CPQ vs Conga CPQ FAQs

  • The biggest difference is scope. ServiceNow CPQ is part of ServiceNow's broader sales and order management strategy, primarily built to bring commercial operations onto the ServiceNow platform. Conga is a revenue lifecycle platform that connects CPQ, contract management, and document automation on a shared data model. It runs in Salesforce and integrates with Microsoft Dynamics 365 and other CRMs, which lets organizations improve quoting and contracting without moving to a new platform.

  • ServiceNow CPQ focuses on configuration, pricing, and quoting. ServiceNow manages post-sale service contracts and entitlements in Sales and Order Management, and contract management is available through Contract Management Pro, a separate ServiceNow product. Billing requires a separate solution. Conga connects CPQ and CLM on one data model, carrying quoted pricing and terms directly into contracts and renewals.

  • ServiceNow CPQ does not include a built-in document generator. Quote PDFs in ServiceNow Sales and Order Management are produced through a separate Document Templates plugin, using HTML templates. Conga generates quotes, proposals, contracts, statements of work, and renewal notices in Word, PDF, Excel, and PowerPoint, using templates with conditional logic that pull data from CRM, CPQ, and CLM.

  • While ServiceNow CPQ can associate sales agreements with price lists, key capabilities such as derived pricing and price or quantity ramps are not available on sales agreement quote types. Conga applies its full pricing toolkit to sales agreements, including ramp pricing, volume discounts, attribute-based adjustments, and derived pricing, and connects those terms to executed contracts through CLM.

  • ServiceNow CPQ shows sold products and order lines for mid-term changes, but it does not support those changes on ramped sold products. Conga supports full MACD (move, add, change, delete) operations. Sales and renewal teams can process upgrades, downgrades, add-ons, and cancellations from asset records in both quote and order management, without building a new quote.

  • Conga was named a Leader in the Nucleus Research 2025 CPQ Technology Value Matrix and a Leader in the IDC MarketScape for Worldwide CPQ Applications for Commerce 2024–2025. In the 2026 Gartner Magic Quadrant for CPQ Applications, PROS, now part of Conga, was named a Leader. ServiceNow CPQ does not appear in the 2026 Gartner Magic Quadrant or the Nucleus Research 2025 Value Matrix

  • Yes. Conga CPQ runs natively in Salesforce, keeping quotes, pricing, and approvals in the CRM your sales teams already use. Organizations with deep Salesforce investments can manage complex pricing, contracts, and documents without adopting a separate commercial platform, which makes Conga a strong CPQ platform for Salesforce customers.