Conga Revenue Lifecycle Management whitepaper summary

This whitepaper summary introduces the main concepts covered in the Conga Revenue Lifecycle Management whitepaper and explains the core differentiated value delivered by our unique approach.  
 

What is Revenue Lifecycle Management?  

Revenue Lifecycle Management (RLM) is a comprehensive approach that manages the entire process of generating and capturing revenue at every customer journey stage. It is the thread that ties siloed business processes together, including sales, legal, finance, IT, and HR. RLM prioritizes the top line, generating significantly more revenue and giving you a Revenue Advantage. 

• Revenue is the most direct path to profitability and growth  
• Business leaders often invest heavily in technology to create new revenue but miss opportunities to maximize the revenue they could capture or generate  
• As businesses deliver products and services through multiple channels, including self-service, the problems of tracking, understanding, and managing that revenue has become greater  
• Making it even harder to fully understand and manage revenue is the slew of new revenue types – from traditional purchasing to services, rental, subscription, and usage options  

All these mean that traditional, non-integrated approaches are incapable of tracking and maximizing revenue flow, leaving leaders operating with slow, disconnected systems and bad data, ultimately delivering a poor buyer and customer experience.  

Solving these problems enables businesses to capture more revenue, win more deals, and maximize profitability today. This is the power of Revenue Lifecycle Management. 

What are the essential elements of Revenue Lifecycle Management solutions? 

To tackle the explosion in complexity facing businesses, Revenue Lifecycle Management platforms must: 

• Eliminate silos of data and operation across the business, from pricing to quoting, to contract signing to renewal and upsell  
• Be fully integrated to accelerate sales and contract renewal processes and, therefore win more deals  
• Be scalable and able to handle the most complex deals
• Have a consistent view of the data within the system to enable insight and tracking of revenue opportunities and risk  
• Enable sales teams to respond faster and more accurately to buyer requests  
• Cover all aspects of the revenue generation process consistently so sales and contract teams manage everything in a single platform, resulting in faster response to opportunities and more wins  
• Be intelligent, with purpose-built AI operating at multiple levels, to recommend prices that win, contract wording that is acceptable, and has the analytic capabilities to enable business leaders to spot opportunities to maximize revenue quickly and easily, at every stage of the customer lifecycle   

How Conga delivers and the unique power of the Conga Platform

Conga has driven leadership and innovation in the revenue lifecycle discipline for years. The result is a platform purpose-built to maximize revenue, drive profitable growth, win deals, and enable businesses to deliver a far superior buyer and customer experience.  

• Conga uniquely focuses on the Revenue Lifecycle Management space rather than simply attempting to build the more integrated and intelligent platform available  
• The Conga platform is completely platform independent, working in any environment  
• The Conga Revenue Lifecycle Management platform is more scalable (able to manage many thousands of cart items) and able to handle more complexity in a mix of channels, revenue types, and deal size than the alternatives  
• Purpose built AI, operating on a data model that spans every step of the revenue lifecycle, delivers exceptional insight for business leaders to understand opportunity and risk in their revenue streams  
• Spanning every step of the revenue lifecycle, the Conga Revenue Lifecycle Management platform uniquely eliminates silos of operation and data-driven insight in the business, resulting in faster response to buyers, winning deals, and greater profitability  
• Each of the elements of the Conga Revenue Lifecycle Management platform can operate fully independently, from CPQ to Document Automation to Contract Lifecycle Management, enabling businesses to start today to solve their most pressing problems faster  
• Each element shares a common set of definitions and automation, enabling easy growth into the other parts of the platform 

As each of these solution areas is activated, the platform becomes more intelligent, delivering faster response and more insight, and its power becomes fully unlocked. 

Get the full whitepaper

This is just a summary of the main concepts in the Conga Revenue Lifecycle Management whitepaper. Download the full whitepaper to learn more about:  

• How integrated Revenue Lifecycle Management is the only way for businesses to grow more rapidly and profitably than their competitors 
• Essential elements of Conga’s Revenue Lifecycle Management platform as an intelligent, cloud-based solution that spans every aspect of RLM 
• How the Conga platform will deliver a Revenue Advantage for your business