Who is this guide for?

This guide is written for distribution companies — including wholesale distributors, industrial distributors, and specialty goods distributors — looking to modernize pricing, quoting, contracting, and revenue operations to protect margins and move faster.

Which Conga products are covered?

The guide covers Conga Price Optimization and Management (POM), Conga CPQ (Configure, Price, Quote), Conga Contract Lifecycle Management (CLM), and Conga Composer for document automation. It also introduces AiMe, Conga's unified AI for commercial operations.

How does Conga handle large, complex SKU catalogs?

Conga's pricing and quoting solutions are built for high-volume distribution environments with tens of thousands of SKUs, hybrid pricing models, customer-specific pricing, and real-time supplier cost changes — all within a single connected data model.

Does Conga integrate with existing ERP and CRM systems?

Yes. The Conga Advantage Platform integrates seamlessly with any CRM or ERP, connecting pricing, quoting, contracting, and revenue teams on a single data model without displacing existing infrastructure.

What results have distributors seen with Conga?

Results vary, but customers have seen outcomes including automated global-scale pricing, faster quote turnaround, higher deal velocity, and significant revenue uplift. A large office products distributor achieved $74 million in revenue uplift and $1 billion in contract sales from over 8,000 fixed-price customer agreements after adopting Conga.

When Commerce Lines Up, Distribution Wins: Connect Pricing, Quoting, and Contracting at Scale

09/17/2026

2 min read

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In This Download we’ll Cover:

Why fragmented pricing, quoting, and contracting workflows create margin leakage and slow deals

How Conga connects the full commerce chain across pricing, CPQ, CLM, and revenue operations

How distributors like DigiKey and Finning International use Conga to move faster and protect margins

Distributors are under pressure from every direction. Costs are rising. Supply chains are unpredictable. Customers expect more. And internally, pricing, quoting, contracting, and billing operate in silos — managed by different teams, different tools, and different spreadsheets. The result is margin leakage no one catches, approvals that drag on for days, and deals that stall because finance, legal, and sales aren't working from the same information.

According to Conga's State of Commercial Operations 2026 report, 71% of distributors say supply chain volatility is their top concern, and 63% say slow contracting has resulted in higher risk exposure. With average distributors attaining only a 4% return on sales, there's little room for the inefficiency that fragmented commerce systems create.

This industry brief examines the commercial challenges distributors face today and how the Conga Advantage Platform helps distribution companies transform pricing, quoting, contracting, and revenue operations at scale.

Frequently Asked Questions

Who is this guide for?

This guide is written for distribution companies — including wholesale distributors, industrial distributors, and specialty goods distributors — looking to modernize pricing, quoting, contracting, and revenue operations to protect margins and move faster.
Which Conga products are covered?

The guide covers Conga Price Optimization and Management (POM), Conga CPQ (Configure, Price, Quote), Conga Contract Lifecycle Management (CLM), and Conga Composer for document automation. It also introduces AiMe, Conga's unified AI for commercial operations.
How does Conga handle large, complex SKU catalogs?

Conga's pricing and quoting solutions are built for high-volume distribution environments with tens of thousands of SKUs, hybrid pricing models, customer-specific pricing, and real-time supplier cost changes — all within a single connected data model.
Does Conga integrate with existing ERP and CRM systems?

Yes. The Conga Advantage Platform integrates seamlessly with any CRM or ERP, connecting pricing, quoting, contracting, and revenue teams on a single data model without displacing existing infrastructure.
What results have distributors seen with Conga?

Results vary, but customers have seen outcomes including automated global-scale pricing, faster quote turnaround, higher deal velocity, and significant revenue uplift. A large office products distributor achieved $74 million in revenue uplift and $1 billion in contract sales from over 8,000 fixed-price customer agreements after adopting Conga.