• Document Generation
  • Blog

How to Write a Perfect Business Proposal

3 min read
Team working in large open office

Are you looking to win more business and impress potential clients? One of the best ways to do so is by writing a well-crafted business proposal. A business proposal is a written document that outlines your business idea, the services you offer, and how you plan to help your client solve their problem. In this post, we will discuss how to write a perfect business proposal in 6 steps. 


What is a Business Proposal? 

A business proposal is a document that provides an offer to a prospective client. It is a sales document that aims to persuade the client to purchase your products or services. A business proposal should be well-written and tailored to the client's needs. It should be clear, concise, and provide a solution to the client's problem. 


Types of Business Proposals 

There are different types of business proposals based on the industry and the purpose of the proposal. Some of the common types of business proposals are: 

  • Solicited proposals: These proposals are requested by the client, and they usually have specific requirements that need to be met. 
  • Unsolicited proposals: These proposals are sent to the client without any request. They are used to introduce your business to the client and to showcase your services. 
  • Internal proposals: These proposals are written for internal purposes, such as proposing a new project, process improvement, or cost-saving initiatives. 


Why Write a Business Proposal? 

Writing a business proposal has many benefits, including: 

  • Winning new business: A well-written business proposal can help you win new clients and increase your revenue. 
  • Showcasing your expertise: A business proposal is an opportunity to showcase your services and your expertise in your industry. 
  • Building relationships: A business proposal can help you build a relationship with your client by demonstrating that you understand their needs and can provide a solution. 


How to Write a Business Proposal 

Now that we have covered the basics of what a business proposal is and why you should write one, let's dive into the steps to writing a perfect business proposal. 

Step 1: Research and Understand Your Client's Needs 

Before you start writing your business proposal, you need to research and understand your client's needs. This will help you tailor your proposal to their specific requirements. You should research their industry, their competitors, and their pain points. This will help you understand how your services can help them solve their problem. 

Step 2: Define the Problem and Your Solution 

Once you have a clear understanding of your client's needs, you can define the problem and your solution. In this section, you need to clearly articulate the problem that your client is facing and how your services can help them solve it. You should also highlight the benefits of your solution and how it can improve their business.  

Step 3: Outline Your Services and Deliverables 

In this section, you need to outline your services and deliverables. You should provide a detailed description of the services you will provide, the timeline, and the deliverables. You should also highlight any unique features of your services that differentiate you from your competitors. 

Step 4: Provide a Detailed Pricing Plan 

In this section, you need to provide a detailed pricing plan for your services. You should be transparent about your pricing and provide a breakdown of the costs. You should also highlight any discounts or promotions that you are offering. 

Step 5: Include Testimonials and Case Studies 

In this section, you should include testimonials and case studies from your previous clients. This will help build credibility and demonstrate your expertise. You should include quotes from satisfied clients and highlight the positive impact your services have had on their business.  

Step 6: Proofread and Edit Your Proposal 

Before submitting your proposal, you need to proofread and edit it. You should check for spelling and grammar errors, formatting issues, and ensure that your proposal is easy to read and visually appealing. 


Proposal Generation and Proposal Management Software 

To streamline the process of writing business proposals, you can use proposal generation and proposal management software. These tools can help you automate the process of creating proposals, track the progress of your proposals, and collaborate with your team. Conga Composer is a proposal generation software that can help you create professional proposals in minutes. With Conga Composer, you can easily create proposals, contracts, and other business documents. You can also integrate it with your CRM, so you can create proposals directly from your CRM. 


Writing a business proposal is an essential skill for any business owner or sales professional. A well-written business proposal can help you win new business, showcase your expertise, and build relationships with your clients. By following the steps outlined in this post, you can write a perfect business proposal that will impress your clients and win more business. And if you want to streamline the process of creating proposals, consider using Conga Composer. 

Get Conga's latest insights delivered to your inbox weekly.