Walking Parallel Paths: The Customer Journey And Revenue Lifecycle
Walking Parallel Paths: The Customer Journey And Revenue Lifecycle
Nucleus Research Names Apttus* as a Leader in the 2020 CPQ Value Matrix
2 min read
*Apttus and Conga, two pioneers in the commercial operations space, have joined forces as the all-new Conga.
Apttus recognized for breadth and depth of CPQ functionality by handling complex quotes for nearly all industries.
March 10, 2020 — SAN MATEO, Calif. — Apttus has been named a Leader in the Nucleus Research 2020 CPQ Value Matrix.
For this Value Matrix, Nucleus evaluated CPQ vendors based on their usability and functionality, as well as the value that customers realized from each product’s capabilities. The research is intended to serve as a snapshot of the CPQ technology market, help inform customers about how vendors are delivering value, and take stock of what can be expected in the future based on present investments.
Apttus is recognized as a Leader in the Value Matrix for its Apttus’ Quote-to-Cash (Q2C) suite. Its CPQ distinguishes itself through solution performance by handling large complex quotes at enterprise scales. The pairing of Apttus CPQ with its CLM solution closes the distance between sales and legal teams. The combination enables parallel review and in-document editing features, where the CPQ and order agreements are automatically updated as multiple reviewers reconcile redlines in the contract. Integration of the two solutions leverages customer and sales data to support legal teams in contract oversight and sales teams in generating revenue opportunities, reducing contract cycles, and managing risk.
“Apttus has distinguished itself through solution performance by handling large complex quotes at enterprise scales for nearly all industries, an impressive breadth of functionality,” says Isaac Gould, analyst at Nucleus Research. “Nucleus expects Apttus to continue to grow its market share by attracting new customers from numerous serviced verticals.”
“We’re delighted to be recognized as a CPQ Leader by Nucleus Research. Nucleus highlighting our ability to handle large, enterprise-level complexities across a broad range of industries validates that our roadmap is on the path to success,” says Frank Holland, CEO at Apttus. “It’s a very exciting time for Apttus and we look forward to executing our vision for commercial excellence and providing the best solutions for our customers.”
About Apttus
Apttus is a Silicon Valley-based global provider of a Middle Office platform that allows enterprises to automate and optimize their most critical revenue and commercial relationship management processes. Apttus is powered by the most advanced technologies from Salesforce, Microsoft, and IBM. Analysts rank Apttus as the global gold standard for Quote-to-Cash (QTC) and Contract Lifecycle Management (CLM) solutions. Apttus customers include hundreds of the world’s mid-sized organizations and the who’s who of the Global 1000. To lean more, visit Apttus.com or follow us on Twitter @Apttus.
About Nucleus Research
Nucleus Research is a global provider of investigative, case-based technology research and advisory services. We deliver the numbers that drive business decisions. For more information, visit NucleusResearch.com or follow us on Twitter @NucleusResearch.
