Walking Parallel Paths: The Customer Journey And Revenue Lifecycle
Walking Parallel Paths: The Customer Journey And Revenue Lifecycle
Conga Ranks as “Exemplary Vendor” in 2023 Ventana Research Subscription Management Value Index
3 min read
Company’s market leading solutions ranked first for customer experience with high recognition for manageability, reliability, total cost of ownership/ROI, and validation
BROOMFIELD, COLO. – MAY 2, 2023 – Conga, the global leader in Revenue Lifecycle Management solutions, today announced it has been ranked as an “Exemplary Vendor” in the 2023 Ventana Research Subscription Management Value Index. Conga was ranked in a field of 21 vendors and was also named a “Value Index Leader” in Manageability, Reliability, Total Cost of Ownership/Return on Investment (TCO/ROI), and Validation.
“Conga ranked first overall in Customer Experience and was a Value Index Leader in both TCO/ROI and Validation,” according to the Ventana Research report. “Conga’s strongest performance came in Manageability with 88.6%, where it did well with license, use and audit, as well as technology administration.”
The Ventana Research Value Index evaluates seven key areas: Adaptability, Capability, Manageability, Reliability, and Usability. It also considers two customer experience categories – Validation and TCO/ROI. The Index is designed to look beyond IT requirements, considering business drivers to minimize risk when making a purchasing decision. The categorization and placement of vendors in Exemplary represent those that performed best in meeting the overall Product and Customer Experience requirements set forth by Ventana Research.
“Organizations are increasingly adopting a digital approach to selling, enabling customers to purchase when, how, and where they want,” said Stephen Hurrell, Vice President & Research Director of the Office of Revenue at Ventana Research. “The Subscription Management Value Index provides a comprehensive and balanced perspective of vendors and products from the perspective of the business needs, especially for organizations who are modernizing their customer experiences with complementary digital products and services to meet customer expectations.”
Conga helps businesses transform unique complexities for order configuration, execution, fulfillment, and contract renewal processes with a unified data model that adapts to ever-changing business requirements and aligns the understanding and efforts of every team. Whether through solutions that enable digital document generation, configure price quote (CPQ), or Contract Lifecycle Management (CLM) solutions, Conga empowers businesses to increase revenue certainty and reduce complexity in revenue management processes.
“As companies increasingly make the shift to subscription- and usage-based models, customer experience must play an integral role in driving holistic customer lifetime value to preserve ongoing revenue streams and create opportunities for additional sales,” said Noel Goggin, CEO and Culture Leader at Conga. “We’re honored to be ranked as an Exemplary Vendor in this report and recognized as first overall in Customer Experience. This achievement is a testament to Conga’s commitment to continuously drive innovation and customer satisfaction while helping businesses enhance revenue growth.”
For more details on Conga’s revenue lifecycle solutions, visit https://conga.com/products/revenue-lifecycle-suite.
About Conga
Conga crushes complexity in an increasingly complex world. With our Revenue Lifecycle Management solution, we transform each company's unique complexities for order configuration, execution, fulfillment, and contract renewal processes with a unified data model that adapts to ever-changing business requirements and aligns the understanding and efforts of every team. Our approach is grounded in the Conga Way, a framework of entrepreneurial spirit and achieving together to champion our 11,000+ customers. We’re committed to our customers and to removing complexity in an increasingly complex world. Our solutions quickly adapt to changing business models so you can normalize your revenue management processes.
Conga has global operations across North America, Europe, and Asia. Learn more at conga.com or follow Conga on Twitter: @congahq.
About Ventana Research
Ventana Research is the most authoritative and respected market research and technology advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops, and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information, and technology across business and IT functions in every industry. This benchmark research, plus our market coverage and in-depth knowledge of hundreds of technology providers, means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost, and risk.
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