AV Flexologic empowers sales team with accurate, on demand quotes

With over 30 years of experience, AV Flexologic is a worldwide leading manufacturer of high precision mounting equipment for the flexographic industry. Their motto, ‘We Innovate!’, demonstrates the innovative character of AV Flexologic. The company is based in the Netherlands, with additional offices throughout Europe, the US, and the UK, in addition to their strong partner network of over 30 agents worldwide.

Challenge

AV Flexologic's manual processes were leading to quoting errors. Their legacy CPQ system could not manage the complex pricing catalog, leading to a slow quoting cycle and other challenges:

Manual process resulted in quoting errors
Slow, laborious quoting cycle
Inability to manage a complex pricing catalog
Quoting multiple bundling options and frequent pricing changes
Frustration with legacy CPQ system

Conga solutions have been critical in not just transforming our sales operations, but also in making our event sales teams substantially more effective. They now can produce quote immediately, on site at events.

Minus Tjeenk Willink

Vice President

AV Flexologic

Solution

With minimal training, AV Flexologic’s sales teams harnessed Conga CPQ as a strategic differentiator at live conferences. During events, the AV Flexologic sales team were able to quote prices, have them signed, sealed, and finalized from the show floor, resulting in decreased turnaround time and a subsequent improvement in revenue generated.

Business results