Conga Market Development Funds Program

Conga’s Market Development Funds (MDF) program is designed to support joint, partner-led demand generation initiatives that accelerate pipeline growth and strengthen our go-to-market collaboration. Through MDF, Conga coinvests with eligible partners in strategic marketing activities that align to shared business objectives and drive measurable results. Partners with a dedicated Partner Alliance Manager (PAM) or an approved joint business plan (including a marketing plan) are eligible.

Program Overview 

Conga provides up to 50% co-funding for approved marketing initiatives
Funding is allocated per initiative, based on strategic alignment and expected impact
MDF is available on a reimbursement basis once proof of performance is submitted

Conga Market Development Funds Program

Conga’s Market Development Funds (MDF) program is designed to support joint, partner-led demand generation initiatives that accelerate pipeline growth and strengthen our go-to-market collaboration. Through MDF, Conga coinvests with eligible partners in strategic marketing activities that align to shared business objectives and drive measurable results. Partners with a dedicated Partner Alliance Manager (PAM) or an approved joint business plan (including a marketing plan) are eligible.