Conga named a Leader in Nucleus Research CPQ Technology Value Matrix 2025

The CPQ market has matured as organizations look to simplify complexity and increase agility across functions. In this Value Matrix, Nucleus evaluated CPQ vendors based on the usability, functionality, and value of their products. 

As CPQ becomes more deeply integrated with ERP, CRM, and commerce ecosystems, its role is shifting from a back-office efficiency tool to a strategic driver of growth. Modern platforms enable organizations to adapt faster, respond to market changes more effectively, and deliver a more seamless customer experience.

Amid this evolving backdrop, Conga CPQ stands out as a leader, providing a winning combination of usability, functionality, and product value. Conga CPQ combines enterprise-grade configuration and pricing with “clicks not code” usability—unifying quoting, contracting, and billing under one platform to streamline the entire revenue lifecycle.

The Value Matrix also named PROS Smart CPQ as a Leader in the category—and with PROS officially joining Conga, two market-leading CPQ solutions are now part of the same comprehensive commerce platform. 

Nucleus Research also took a deep dive into Conga’s acquisition of PROS’ B2B business, evaluating how their complementary approaches bring together strengths that address different points in the revenue lifecycle. Read the dedicated report to learn how Conga and PROS are better together.