Are customers walking away from your deals?

Quote-to-cash (often abbreviated as QTC or Q2C) is an important set of business processes that span the entire sales cycle. QTC involves a variety of activities and many departments across the organization—which has traditionally led to unnecessary siloes and inefficiencies.

In the intricate tapestry of revenue management, billing emerges as the backbone that holds the threads together. From a fledgling startup to a multinational enterprise, the billing process serves as the linchpin of financial success and an integral part of the customer experience.

Gaining new customers for your business is a big accomplishment that requires cross-functional effort by numerous teams. However, the hard work doesn’t stop when you close the deal or a customer places their initial order. In fact, that’s just the tip of the iceberg, and what comes next can be even more complex.