Press Release

Dell Cloud Business Applications add Conga Composer

March 26, 2012

Addition of Conga Composer e-document solution helps companies dramatically reduce the time it takes to produce, distribute and store high quality e-quotes and proposals ROUND ROCK, TX — March 27, 2012 — Dell is expanding its cloud applications portfolio for growing businesses, Dell Cloud Business Applications (DCBA), with new offerings that extend its Cloud Integrated CRM solution – eSignature services from Adobe® EchoSign® and AppExtremes’ Conga Composer eDocument solutions. The expanded solution helps growing businesses increase productivity and gives them the ability to streamline critical processes involved in sales transactions. Just like the other elements of Dell Cloud Business Applications, both Adobe EchoSign and AppExtremes’ Conga Composer are cloud applications delivered as subscription services over the web, so there is no hardware or software to purchase or maintain, and minimal IT deployment effort required. Both solutions are also tightly integrated with CRM applications, allowing documents and data to be shared and stored in a single unified repository. The applications enhance the productivity capabilities of Dell’s Integrated CRM offering, which includes applications from, integration to third party applications with Dell Boomi as well as turnkey services and support packages. “EchoSign eSignature and AppExtremes eDocument solutions are beneficial cloud tools that help growing businesses increase sales agility and drive revenue,” said Paulette Altmaier, vice president and general manager Dell Cloud Business Software. “By adding these solutions to the Dell Cloud Business Applications family of trusted applications, small and medium businesses can maximize sales with efficient processes with greater visibility into their account stream.” Accelerated Sales Process with EchoSign eSignature Solutions from Adobe The Adobe EchoSign electronic signature solution helps accelerate the sales process with an automated signature process, from the request for signature to the distribution and filing of executed agreements and forms. Using EchoSign, organizations can send contracts directly from their CRM system, view contract history, and save signed contracts with specific opportunity or contact details. The customizable, user-friendly interface enables sales representatives to drag-and-drop signature design tools, preview documents before sending them for signature, and set custom alerts. “With the ability to track every deal in real-time across sales, legal and finance, EchoSign accelerates the sales process, delivers accurate forecasts and improves the customer’s signing experience,” said Jason Lemkin, vice president of Web business services at Adobe. “By partnering with Dell Cloud Business Applications, we ensure we not only give small and medium businesses greater visibility into their customer contracts, but also the ability to integrate valuable information across business units – ensuring technology helps to innovate, not stifle sales.” Sophisticated Documents and Reports with AppExtremes Conga Composer Conga Composer makes it easy to create sophisticated documents and reports using data from By standardizing all customer-facing information and distributing it through a highly-branded document template framework, Conga Composer helps companies achieve consistency of message and positioning across all customerfacing documents, raising the professionalism of sales-to-customer interactions. Conga Composer enables users to pull salesforce data into MS Office or PDF forms as well as manage and distribute content and reports from within Salesforce CRM. Users are also able to enforce best practices with standardized processes, activity logging and field updates. "Conga Composer automates the creation and distribution of documents with data, ranging from account plans and activity reports to complex orders and contracts,” said Mark Whiteside, AppExtremes COO. “The seamless integration of Conga Composer with EchoSign compresses the sales and contracting cycle down to singleclick generation and delivery of agreements for customer review and signature." Pricing and Availability EchoSign pricing starts at $20 per user per month with an annual subscription. Conga Composer pricing starts at $12 per user per month with annual subscription and five-user minimum (volume discounts available). Both are immediately available from Dell by calling 877-857-2364.

Additional Information:

  • Dell Cloud Business Applications
  • Dell Cloud Integrated CRM
  • SMB Cloud Application Trends Survey
  • Bringing the Cloud Down to Earth by Rhonda Abrams

About Dell Cloud Business Applications Dell Cloud Business Applications offers a family of integrated cloud applications and services that enable new business processes while leveraging existing software and technology investments. Dell Integrated CRM is a cloud service uniquely packaged to meet the needs of growing companies, delivering Salesforce CRM integrated to existing infrastructure along with reporting, analytics, turnkey Dell services, and support. For more information, visit About Dell Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit About Adobe EchoSign Adobe EchoSign is the leading electronic signatures and signature automation service with more than 4 million users and 50,000 customers worldwide. Adobe EchoSign is a key component of Adobe’s document exchange services platform for reliably exchanging documents for universal access, review and approval. About AppExtremes AppExtremes Inc. is the developer of Conga Composer for Salesforce CRM, the most popular document generation and reporting solution for Salesforce. The company was founded in 2006 to help customers get the most of their Salesforce data, and as a result, has rapidly built a fan base of more than 80,000 users, in over 35 countries, across all industries. The company is privately-held and based in Broomfield, CO. For more information, go to