How Europe is taking on Digital Transformation

Patricia Gallagher

March 24, 2020
Business woman working at computer station

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Digital Transformation (DX) is a global phenomenon, created by changes to existing technologies and the frequent introduction of completely new ones. It’s a constantly evolving process that changes our business lives in big and small ways every day. 

All that change can be worth it. Digital Transformation gives organizations the ability to reassess and continually improve how they do work. It’s also an opportunity to create more emphasis on the customer, which is so essential in today’s markets, improving customer experience and focusing on customer success. Engaging in effective Digital Transformation can be a competitive differentiator. On the other hand, neglecting this strategy, or engaging with it ineffectively, can spell trouble for any business. 

In this sense, there’s no end to DX in sight, which can be both thrilling and present a major challenge. If what it means to digitally transform is changing every day, how can business leaders determine the best route to implementation? There are multiple areas that can be transformed, so which to pick? And how can organizations determine whether or not they have achieved benchmarks for successful implementation in the projects they do initiate?

As a strategic partner to organizations on the frontlines of DX, Conga has developed a targeted, workable approach to Digital Transformation through everyday business documents and processes. We call this approach Digital Document Transformation, or DDX. 

Benchmarking global transformation

In order to understand where companies are on their journeys to both DX and DDX, Conga has produced a global research survey report, The State of Digital Document Transformation, to measure Digital Transformation progress and best practices, both around the world and in specific regions, including Europe, North America, and Australia.

Within Europe, our survey drew on 1,350 decision makers and influencers from the U.K., France, and Germany, from IT, legal, and sales/sales operations departments. We are pleased to announce a new report focusing on these findings, The State of Digital Document Transformation: Europe

Our survey data presented a clear view of where European businesses are on the road to  DDX, as well as what successes they’re having, what challenges they are facing, and how they are implementing changes. We also measured how European companies are faring when it comes to DX and DDX in comparison to those in North America and Australia, in order to benchmark progress across global regions.

Embracing Digital Transformation in Europe, with partial success

European organizations understand the need to take on Digital Transformation. Nearly every company surveyed, a full 98 percent, have a DX strategy in place. This is in keeping with the global average of 97 percent, and speaks to just how pervasive this mega trend is. It also reveals how seriously companies are taking the need to embrace change. 

Despite the fact that nearly every organization has a formal Digital Transformation strategy, the success rate of these initiatives leaves a lot to be desired. Success rates for DX are lower in Europe than in the U.S. or Australia. Only 43 percent of European organizations reported having “mostly successful” DX initiatives, below the global average for success, which is still only 50 percent

This doesn’t mean that organizations aren’t benefiting from their transformation initiatives, even when they are less than completely successful. In fact, 99 percent of European organizations have seen at least one significant, measurable benefit from their Digital Transformation projects.

It does mean that Digital Transformation is difficult to do well, and that a lot of potential benefits are being left on the table when it comes to DX efforts in Europe. Read Conga’s full report to explore the areas that companies are transforming as part of these efforts, as well as where they have seen the greatest benefits, and what the greatest challenges are. 

Documents hold the key to effective transformation

If Digital Transformation is difficult to do well, and yet essential to competitive advantage and success, what is the best way for European companies to approach it? 

Conga helps define and refine the strategy to achieve meaningful transformation by approaching it through everyday documents. Our approach focuses on the data, documents, and processes that organizations work with every day to effect deep, meaningful change that can spell greater success and concrete business results.

European survey respondents agree that this is the approach to take. Of those surveyed, 88 percent agreed that the key to successful Digital Transformation is getting a grip on the way that documents and contracts are created, managed, and stored across the organization. When it comes to creating a solid customer experience to fuel success, 83 percent of European respondents believe that DDX can be instrumental in creating this change.

See the report for a full discussion of the benefits that European companies believe are achievable with Digital Document Transformation.

Finding the differences in DDX between the UK, France, and Germany

When it comes to deriving success from Digital Document Transformation, it’s important to look at the building blocks of DDX, and also at how companies are creating and managing their critical documents and contracts.

In our global survey, there were marked differences between the UK, France, and Germany when it came to approaches to Digital Document Transformation. Here are a few highlights:

  • The UK was ahead of both France and Germany in implementing cloud technologies to manage document processes, and much less likely to rely on paper documents
  • France relies less on people to complete document process steps than the UK
  • While Germany depends less on people to complete process steps, respondents from the country are also most likely to manually generate and review every document

The report contains additional findings on document management methods across these countries, including which country uses typewriters most often (that’s right, typewriters).

Our research also breaks down findings on how countries within Europe are doing with the building blocks of DDX. Those building blocks include: data management, processes, documents, electronic signature, document storage/repository, and tracking and insights. Additionally, the report delves into the major pain points that European companies are addressing through DDX. 

While each country in the study shows different strengths and weaknesses, it’s clear that Digital Document Transformation is a major driver of success for DX initiatives in Europe. The decision makers and influencers surveyed left no doubt that they understand the importance of including document in any DX strategy. 

To learn more about DDX in Europe and see how your company measures up, read The State of DDX: Europe today. 


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Patricia Gallagher

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