Woodson Martin
EVP and GM AppExchange, Salesforce

Woodson Martin is EVP and GM of AppExchange at Salesforce, where he manages the team that drives marketplace product strategy, partner co-marketing, and enablement for thousands of technology partners around the world. He has enjoyed a 25+ year career in the software industry across the US and Europe building global teams.

Woodson has held many positions at Salesforce, including executive roles in marketing, product, and operations for Salesforce IoT, Marketing Cloud Operations, Work.com, Recruiting, Employee Success, Office of the CEO, and Marketing. Prior to joining Salesforce, Woodson spent nine years in marketing, product, eCommerce, and operations roles at Business Objects, a business intelligence software company.